Today Sigfox is releasing a really good document about antenna design. This pretty document can be found following this link (available on July 7th). This document from TI also contains really well detailed information about the alchemy of antennas and the different kind of product you can find. From Silicon Labs you also have an interesting development kit for 868 antennas with performance published in this application note.
This is to say antenna is one of the most important part of a 868 object, as for Sigfox as for LoRa where the problem is basically the same. I discussed with different sigfox object designed and every-time the antenna was a big project issue. Some has payed about 10-15k€ to get a custom optimized design.
I never experiment a custom design but I made test with various antennas and the purpose of this post will be to give you my feedback on the different solutions.